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The web site cougar-traveltrailers.com had the following on the web page, "Up to 30 off all RVs." I saw that the website said " No hassle, No fuss Keystone Cougar RV de." They also said " If you ever wanted to purchase a Cougar brand RV then Cougar Travel Trailers should be your first and only choice to shop. Cougar Travel Trailers carry Cougar High Country. Travel trailers along with Cougar Xlite. All these models come with various floor plans. Make Cougar Travel Trailers your first choice as they offer the best prices in the U." The meta header had Cougar RV as the first optimized keyword. This keyword is followed by Cougar RVs For Sale and Michigan Cougar Dealer which isn't as urgent as Cougar RV.